Take apart one advertisement

Look at an advert and note what it wants you to feel and do.

Why it helps

Seeing persuasion techniques makes you less easily swayed. It is a useful thinking skill.

How to do it

1. Choose an ad.
2. Name the emotion it uses.
3. Decide whether the claim is backed by evidence.

Make it easier

Name the emotion.

Make it harder

Find the fine print.